Dominika Banas is the founder and CEO of Wellrobe, a lifestyle brand rooted in the philosophy that wellness and wardrobe go hand in hand. Built from a desire to help people live their best, most balanced lives, Wellrobe reflects Dominika’s passion for intentional living, personal growth, and effortless style. As a creative entrepreneur based in Toronto, she has cultivated a brand that speaks directly to women navigating their 20s—offering a curated blend of fashion-forward insight and wellness-driven routines.

With a background in retail, customer service, and economic research, Dominika brings both creativity and business acumen to the table. She’s a model, content creator, and aspiring actress who uses platforms like TikTok, Instagram, and YouTube to share her daily routines, entrepreneurial journey, and personal philosophies. Her content is grounded in authenticity—whether she’s testing the latest clean skincare products, reviewing fashion finds, or documenting her goal to make it in the fashion and film industries.

As a leader, Dominika is candid and relatable. She speaks openly about the discomfort of taking risks, the challenges of building a business from scratch, and the importance of betting on yourself. Through Wellrobe, she’s created more than a brand—it’s a movement rooted in self-trust, discipline, and the belief that you can look good, feel good, and do good all at once. Under her direction, Wellrobe continues to evolve as a destination for intentional living—one that inspires women to show up as the most grounded, elevated version of themselves.